10 SEO trends that will shape digital marketing in 2021
Digital presence and digital marketing are very important for all businesses. One aspect of Digital Marketing is SEO (Search Engine Optimization). It means that you feature in top searches when searched with relevant keywords. SEO trends keep on changing. The year 2021 has begun with a sad note of COVID and everything being shifted to online rather than offline. SO here are 10 SEO trends that will help you to formulate your digital marketing strategy in the year 2021.
List of 10 SEO trends that deserve your attention while deciding your digital marketing Strategy:
- Three new metrics called Core web vitals for Google Ranking;
It is almost known to everyone that certain criteria are used by Google for ranking various websites. Google keeps on updating these factors. In May 2020 Google came up with three new factors for ranking and measuring user experience on that website. These three new metrics are called Core web vitals. These three new metrics are Loading, Interactivity, and Visual Stability. The parameters included are
- speed of page (how much time the website takes time for loading),
- how much stable website is when it is loading and
- how much interactive the website is how and how quickly it becomes interactive?
So, if you want to rank your website in top searches do pay attention to these details.
- Google search engines have become more conversational
Another important SEO trend is that the Google Search engine is now designed like a human brain to better understand what a user is looking for. This is not only for English but applicable for more than 70 other languages. The Google BERT (Bidirectional Encoder Representations from Transformers) will use NLP (national Language Processing) and ML (machine Language) for understanding the real intent of searches.This trend is important for your digital marketing because now you can’t afford content-intent mismatches. If your content is well-written but not satisfying the intent of users, it can negatively impact your ranking. Therefore you must understand user intent for getting into top results.
- Google snippets now give suggestions even before completely typing, therefore keyword research is important:
The latest feature of Google SEO helps it to suggest searches even before typing the whole keyword. For example, when you are searching weather reports and you have just typed wealth… chances are you will start getting results on the weather.
These latest trends are important to understand for you because only then you can track the right keywords so that your site features at the top. For this search on Google SEO and type keywords that you think your prospective users will type. Then based on that you can understand in which keywords you are lagging and need to work.
- Originality is important:
Authentic content is and will always remain the top priority for featuring in top results. This works for all of us well. We also like unique and authentic things. Further adding testimonials, case studies, etc. will not only feature you in top results but also help in becoming a trusted brand.
- Voice searches are on the rise:
Comfortable technology is gaining primacy. So is the case with voice searches. Almost 27% of people prefer voice searching on google. This makes the search a long one and very specific. So this trend in SEO can compel digital marketers to design their content according to voice engine optimization.
- AI can also impact your SEO strategies:
We all know how Artificial Intelligence is taking a central place in our lives. It has a major impact on search results because it is used by Google to provide personalized results. Therefore AI-based solutions that are efficient in decoding algorithms and creating desired strategies will gain prominence.
- Optimizing the content for video search is also important:
According to recent trends, video content and Youtube are attracting a lot of consumers. Therefore video marketing can be very helpful for your business. To optimize your video search, first optimize your video channel name, description of the video, and important keywords. Youtube also gives you suggestions based on your video’s topics.
- Answering in bullets and specific answers can help:
Another latest trend is that Google bots feature top results in a rectangular box. Although the exact strategy hasn’t been decoded for featuring in snippets you can use bullets and give specific answers to your expected viewers.
- Using influencers for business:
Influencers are those people that have many followers. So to get the right audience you can target the right influencer. According to the latest trends, Influencers can help in building links, bringing social media traffic, and making your brand visible and engaging.
- EAT (Expertise, Authoritativeness, and trustworthiness):
According to the latest Google trends, establishing a brand reputation through EAT strategy will help you to improve SEO rankings.
in this article, we saw 10 SEO trends of 2021 that will help you to drive more traffic to your website and promote the growth of your business. Keeping in mind these trends you can design the best digital marketing strategy for your product.