5 Ecommerce Trends You Can’t Afford to Ignore
The E-commerce field has been the fastest-growing industry ever. It is a vast pool of potential buyers. And as everyone knows, more online shoppers would directly mean more online e-commerce platforms. Earlier, E-commerce was just a left out option as people bought more from the physical stores. But, now, as the world has shifted to virtuality, people have turned themselves to the other side to try out products from online stores. This automatically tells us that the future of e-commerce is going to be bright in the next five years.
Online commerce is maturing rapidly, and these are some of the top trends that you cannot ignore-
- Voice Commerce Is Here To Stay
The first growing trend you need to look into is the Voice Search. It is growing super rapidly and is not here to vanish. People today prefer searching via the voice search option more as compared to the regular typing thing. By 2021, you will see a high rise in voice commerce as big firms and brands will redesign their software and site to support the voice search feature.
- Cryptocurrency Method Of Payment
On this day, online payment methods are something with which the whole world is familiar. Although there are several online payment methods like, PayTm, Debit Cards, Apple Pay, etc., one thing that is new and fresh is cryptocurrency. This is a digital mode of payment that is used for international transactions. This method has become a requirement now and is no longer an option. You can give it a try and apply it in your business as well.
- Omni – Channel Plays A Vital Role
If you want your brand to top the list, you have to make sure that your online presence is visible at all places. You can open accounts or pages on different platforms such as Facebook, Linked In, Twitter, and Instagram.
Omni-Channel allows brands to connect with their efficient and loyal customers by creating a seamless experience. Here, the customer can shop online on desktop, mobile, or in a mortar store (offline store). This helps to improve the connection between the consumer and the brand.
- Mobile Shopping Is Going To Stay
Mobile shopping has always been in trend since the birth of smartphones. And, today, people use mobile phones more to place their online orders. Mobile shopping makes a massive impact on e-commerce companies due to rapid online sales. Over 60% of online traffic comes from customers who use mobile phones. This is the reason mobile shopping will continue dominating the markets in the future.
- AI Intelligence Is The Real Need –
Machine Learning and AI have significantly impacted the outgrowing digital marketing field and is here to remain for a long time. AI allows retailers to deliver personalization by learning about their customers’ activity on-site.Providing an excellent personalized experience will help getting a great ROI.
With the advancement of techniques and technologies, E-commerce marketing will overgrow shortly. Make sure you follow all the above trends to keep your business updated.