7 WAYS ON HOW TO IMPROVE YOUR SEARCH ENGINE POSITION
THE ART OF SEO
SEO is one of the most targeted forms of marketing in the world today. Ranking in high positions on search engines can appear to large audiences interested in your products and services. SEO is an expensive service; many new businesses may not be able to invest in SEO; this article will discuss several SEO tips to improve your search engine position without the assistance of an SEO company.
Meta Titles are the website titles that appear on search engines. There are important as Google looks at the Meta Title of a website to identify relevant keywords. That’s why you must place your primary keyword in the Meta Title of your Home Page and other Web-Pages of your site.
Meta Descriptions are the website descriptions that appear on search engines. They are placed directly under the Meta Title and Website Address. It’s essential to place secondary keywords in the Meta Description. Note, you must write descriptions naturally and not spam keywords.
XML Sitemaps assist search engine spiders in crawling and indexing content on the internet. Websites that have XML sitemaps provide important information to the spider so it can understand your website better.
It’s a known fact that Google loves unique content. Adding content to your blog with unique and high-quality articles can get you noticed by Google, Yahoo, and Bing. Add two-three articles of relative content on your blog every week. This consistency can rank your website on page 1 of Google in a year.
Google has a business directory known as Google Places. If your business has a physical address, you could list your website on Google’s business directory. Google will verify your address by sending a postcard or by calling your landline number.
It’s important to build backlinks for SEO. One and high-effective method is submitting your business information to your local directories. Your website details must match your directory listing as this will create more trust with Google and possibly get high rankings for Google Places.
CREATE SOCIAL NETWORK ACCOUNTS
It’s vital to create social network accounts on popular websites such as Facebook, Twitter, Instagram, and Linkedin. Google trusts the Social network websites; even though they no-follow links, having your business profile listed is highly beneficial for SEO.
Google expects websites to meet specific standards. SSL certificates protect website users from having their personal information intercepted. SSL Certificates establish a secure connection between clients and servers, and websites that do not possess an SSL certificate will not feature well on Google.
People mostly use their mobile phones when they perform searches on Google. If your website is not mobile-friendly, this could provide a frustrating experience for the website user. Websites that frustrate users are identified by Google and penalized.
FAST LOADING TIMES
People have little patience on the internet. Its imperative a website loads quickly, or users get frustrated and leave. Fast loading sites have higher conversion rates. Conversion is the measure of action taken by a website user, including messaging, calling, buying, or signing up for a newsletter.
Implementing these strategies will improve your search engine position. Depending on the competition, you may need to build backlinks by hiring a professional SEO provider to reach Google’s first page. Backlinking is a long process and takes between 3-12 months to rank high on search engines.