With the emerging technologies such as augmented reality and sensor technology has given a tremendous growth to the mobile gaming market as they provide an enhanced gaming experience to the users with realistic features. Location based games such as Geocaching, Pokemon Go and BotFighters are currently trending in the market. These games are enabled with augmented reality and use satellite positioning through GPS technology for obtaining the player’s real-time cordinates for playing games on devices.
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June, 2018, Sony is planning to improve its exclusive PlayStation 4 console games at par with mobile games, as mobile gaming companies have a good knowledge about what consumers want and how they play mobile games, and this information becomes important to improve the features and add content for upcoming games.
The prominent players in the mobile gaming market are Google (US), Apple, Inc. (US), Activision Blizzard, Inc. (US), Sony Corporation (Japan), Tencent Holdings Ltd. (China), Electronic Arts Inc. (US), Nintendo Co. Ltd. (Japan), Ubisoft Entertainment SA (France), Gameloft SE (France), Glu Mobile Inc (US) and MocoSpace (US).
Others players include Supercell (Finland), Niantic (US), NetEase (China), Machine Zone (US), Netmarble (South Korea), King Digital Entertainment (US), Jam City (US), Rovio (Finland), Playrix (Russia), and Miniclip (Switzerland).
MRFR's segmental analysis of the global Mobile Gaming Market has been performed on the basis of type, device, platform, and region. Types of mobile games include strategy & brain, action/adventure, casino, sport, role-playing, and others. Devices used for running mobile games include tablets, smartphones, PDAs, and others. Platforms on which mobile games are made available are largely segmented into Android, Windows, and iOS.
The global mobile games market is divided by region to include North America, Europe, Asia Pacific and the Rest of the World.
North America dominates the market as the region includes well-developed economies such as the U.S and Canda where there has been an early and widespread adoption of smartphones. The region is globally recognized as a leader in the advancement of technologies and has a high concentration of noted market players. High investments in cloud and wireless technologies are expected to augment mobile gaming market growth over the forecast period.
The Asia Pacific market is expected to grow at a significant pace due to the presence of a large consumer population. The increasing adoption of smartphones and tablets in the region has significantly impacted the mobile gaming market. Emerging markets such as China, India, and South Korea are expected are witnessing increasing digitalization and adoption of advanced technologies such as cloud computing. Improving game development in the region and an increasing focus on creating a high-quality multi-player experience is expected to influence growth in the APAC mobile gaming market.
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