Indoor positioning & indoor navigations (IPIN) is primarily used for navigation within an industry, office or a building. GPS-based navigation is unreliable for pinpoint accuracy in interior spaces and GPS reception is generally non-functional inside the buildings and industries. Wi-Fi, ultra-wideband or beacons (Bluetooth low energy, BLE) are primarily used in the case of indoor positioning. The major factors contributing to the growth of the IPIN market include the rising demand for IPIN systems in retail shops and shopping malls, cohesive government policies and growing internet penetration coupled with rising smartphone users. IPIN systems are increasingly adopted in retail shops and shopping malls owing to its significance in marketing to send push notification through it. Moreover, global inclination towards digitalization coupled with adoption of IoT (Internet of Things) and big data analytics will further boost the growth of the market.
Browse the full report description of Indoor Positioning and Indoor Navigations (IPIN) Market Size, Share and Forecasts, 2019–2025 at https://www.omrglobal.com/industry-reports/ipin-market
Furthermore, the increasing trend of beacons technology coupled with growing big data analytics are assisting significantly in the market growth. Additionally, rising internet penetration rate in emerging economies leading to the rapid increase in internet users will create significant demand for big data analytics and the tools associated with it and ultimately will assist in the market growth. Various government policies such as a push for smart cities and smart homes will create ample opportunity for the global IPIN systems market. However, low awareness regarding the IPIN system coupled with cost associated with it is anticipated to hamper the growth of the market.
The key players dominating the global IPIN market are Apple, Google, Samsung, Broadcom, Microsoft, Cisco Systems, Qualcomm, and Spreo. The companies are focused on developing advanced IPIN solutions to stay competitive in the market. Geographical expansion, merger & acquisition, finding a new market or innovate in their core competency in order to expand individual market share is a key strategy adopted by major market players. For instance, in March 2019, IoT startup Pozyx raised $1.4 million in funding by Belgian investment fund Saffelberg Investments. By this investment, the company will strengthen the commercialization of its new and scalable indoor positioning systems. The company’s new Pozyx system is a crucial milestone for the company in terms of scalability. It enables to accurately track thousands of small, low-powered devices over large areas. It has certain new applications such as to track athletes, shopping carts, forklifts, and even drones.
Global IPIN Market - Segment
Global IPIN Market by Type
Global IPIN Market by Technology
Global IPIN Market by Application
Global IPIN Market – Regional
Rest of the World
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