One of the interesting E-commerce trends for 2016 is the Beacon technology.
Are you aware of Beacon technology?
Before knowing about the benefits of Beacon technology in Ecommerce, it essential know what does Beacon mean? And how it is used?
Beacon is a device that gets information from the mobile devices and provides alerts to the same by enabling more accurate location within a narrow range. It can be termed as Bluetooth wireless transmitters that are used to detect mobile devices in the surroundings.
Using Beacon technology will enable the retailers to send various alerts, offers, real time and relevant messages to customers. These are used in physical stores to send greetings, alerts and deals to the customers enter their store and to keep track of customers purchase journey. It connects physical platform to online.
Beacon technology increases customer loyalty, strengthen brand value, improve revenue, encourage cross sales, convince customers to buy products, improves customer service ratings, conduct real-time product marketing, improves efficiency in reordering items, reduces the total cost of ownership and ensures business continuity.
In E commerce sites, Beacon is a tracking and analysis tool that is used to monitor and track the purchase journey of the customers. Push notifications that E commerce platforms provide to the customers will help in increasing sales of the store owners. It gives an excellent in-store experience to the customers and bridges the gap between online shopping and the information your e-commerce sites have collected about you.It is better to move on with social media to promote your website or portal. It can get you connected with various business leads from various cities, states and countries very easily and effectively. Use proper content with the appropriate hash tags to make your post reach the targeted audience. You can add a visual element like beautiful images and infographics to attract the audience. Add social sharing buttons in your website or portal. It may help you or an user to share the product page directly from the website.
Sometime Retailers might have some problem to contact or reach the Customer they want when they are in store but they don't no what the Problem..But all these happen due to the Poor Signal..But with the Help of Beacon technology it can help to overcome these Problem..so now a days Beacon technology became the best part of E commerce to improve the work process of all Retailer
The products preferred by the customers can be directly displayed on their mobile. Giving special offers to gain loyalty points will also encourage customers to purchase the products at your online store. This is a great way to engage shoppers at appropriate time according to their preference. Hope, Beacon technology will be a best e commerce trends used in 2016.