Marketing techniques over the time have changed a lot. There was a time when manufacturers used to market in conventional manner. But with the advent of technology and internet, face of this planet earth has been changed. People are now adopting modern and latest ways of marketing their products and services. No more are the days when people used to visit the shops or outlets offering products and services. What they do these days is that they try to find as much information as possible online and then make the decision from which service provider to get it from. They read articles related to things so as to get idea in detail about the required products or services. It is due to this fact that article writing is considered to be one of the most successful ways of marketing nowadays. What usually happens is that business owners write the articles enriched with particular keywords related to the business and submit it at article directory.
In case you are doing some of all of your marketing with the help of article writing and then submitting it to free article directories, then you need to continue reading this piece of writing. You must be very careful while selecting the keywords for your content. Keywords selection is significant depending on what you actually want to do with your articles and how you plan to do it. You must need to learn how to pick the relevant keywords for your articles.
First method for selecting the keywords for article writing marketing is called bum method. It is effective yet a difficult method to figure out how to write the actual article. This includes selecting the keywords with very little Google search competition that is actually searched for. The goal achieved with this method is to get your article on the front page of the Google for a term that has some searches on monthly basis.
Second method actually does not have any name but it is an article writing technique with no keywords. Writers writing such articles consider that it is better writing just anything that can help someone. The issue with this method is the fact that you are not trying to get your article listed somewhere but in the article directories only. You can submit your article all over the place and get traffic from tons of articles directories.
Last but not the least is the usage of forum to come up with questions to write about. It is an attractive way as if someone asks the questions in a forum, and then there will be other people who will be having same question. From such forums you can have attractive ideas to write about. The best way is if you do not know the answer you can read the replies to the various questions and can come up with your own answer.
It depends on you that which method you want to adopt for your articles. Afterwards look for the article submission directories and submit your article there.