Personal care packaging refers to casing of products used for personal hygiene and beautification. The applications of these products include hair care, skin care and toiletries among others. Personal care products are packaged in glass bottles, stand-up pouches, paper bags, metal cans and containers among others. The growing demand for personal care products have led to the growth of the personal care packaging market. Raw materials such as plastics, paper, glass, aluminum and cloth among others are used in the manufacture of personal care packaging.
Factors such as increasing awareness regarding personal hygiene, technological innovation in the packaging industry, growing demand for male grooming products, rising disposable income of the individual, and changing consumer lifestyle are primarily driving the market. However, rising number of regulations regarding packaging and manufacturing personal care products is expected to subsequently hamper the growth of the market, as the overhead costs may result in increased price of the finished product. Increasing demand for personal care products in BRIC countries is expected to open opportunities for the growth of the market in the near future.
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Flexible packaging was the largest product segment present in personal care packaging in 2012. Flexible packaging denotes packaging containers that are made up of easily flexible or yielding materials, which readily alter shape when filled with goods. Rigid packaging was the second-largest product segment in the personal care packaging market in 2012. Demand for paper in personal care packaging is likely to grow exponentially in the next few years as more and more consumers are looking for environment friendly packaging solutions. Glass bottles are available in various shapes, sizes and colors for applications such as fragrances, nail polishes and facial products. Metal packaging is expected to exhibit the lowest growth of all packaging materials in the personal care packaging market owing to factors such as heavy weight, fluctuating costs and lower aesthetic value.
Skin care was the largest application segment present in personal care packaging market in 2012 on account of the growing awareness regarding healthy skin among consumers. Skin care was followed by hair care on account of the growing awareness regarding hair grooming and styling among consumers, particularly in Asia Pacific. Hair care is expected to be the fastest growing application segment of the market on account of the rising demand of hair care products such as hair gels, shampoos, hair coloring products, serums and conditioners among others. In addition, shower gels and liquid soaps have been gaining popularity in emerging economies of Asia Pacific and Latin America. Growing demand for anti-ageing cosmetic products is expected to drive the demand for cosmetics over the next few years. Other products in the end-use segments include oral care products, wet wipes and baby care products among others.
Demand for personal care packaging was the highest from Asia Pacific in 2012 and is expected to witness the highest growth over the next six years. Several factors such as rising demand for hair care, cosmetics and male grooming products, changing lifestyles, technological innovation in packaging are expected to drive the demand for personal care packaging in this region. Demand for personal care packaging is expected to be steady in developed markets of North America and Europe in the next few years with respect to application categories such as fragrances, bath & shower and skin care among others.
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Companies such as Amcor Ltd., Bemis Company Inc., Mondi, Ardagh and Saint Gobain are key players present in the personal care packaging market. In addition, the personal care packaging market is highly fragmented due to presence of several medium and small scale manufacturers on a global as well as regional level.