When running shopping campaigns, product feed optimization is of sovereign importance. A completely optimized feed enables when Google determines when and where to demonstrate your ads. The more relevant your product is to a user's search the more likely Google will show your ads. Also, this will increase the chance that someone searching for your product will find it and make a purchase.
When looking to optimize a product feed it is vital to ensure as many data fields are populated as could be expected under the circumstances. Advertisers will also look to reform the key elements of the feed.
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