How To Increase Sales With Live Chat?
Live Chat Support has proved to be instrumental in increasing sales and conversion rates. It is the most effective customer service tool that helps in reducing business costs, building trustworthy relationships with customers, and increasing sales. There are several ways with which an online business can increase its sales, so let’s see how to increase sales with live chat.
- Use proactive Live Chat Strategy
An online business can increase sales with a proactive live chat strategy. First of all, do not expect the browsers or customers to click on the live chat feature otherwise you will lose sales. So, be proactive, which means begin the chat before your visitors decide whether they want to chat. Don’t wait for them to initiate the chat, instead use the power of technology and begin the chat first. This way you will engage the customers or visitors who would otherwise not notice your live chat feature, and reach out to them at their crucial moments when they are planning whether to buy a product or not.
So, make the first move and remove their anxieties so that it increases your online sales. Engage the customers in genuine conversation, motivate and enlighten them about your products and services so that they do not leave the website without making any purchases.
- Personalize online sales conversion
Always personalize your live chat to increase sales, and rather than getting them use the live chat feature you must make it enjoyable. Provide them with genuine and organic conversation and make them feel you are working for them and not for your brand or company. If they feel heard and understood, they will go ahead and make the purchase and increase your sales. The live chat agents are the face of your brand and work as your online sales team, for they are the ones who work at the front line and work like store assistants to help the customer buy what they came looking for. These agents personalize the conversations and elevate the customer experience, thus increasing sales. If the agent gives them recommendations during live chat, just like the sales assistant does in a store, it makes the customer feel good and enables them to decide its purchase. Such recommendations are critical in enhancing online sales. Coupling personalized interactions with personalized recommendations, will surely increase online sales.
- Build Trust
Simply having a live chat feature on your website is not enough, you must ensure that it builds trust in the minds of the visitors. You must customize your live chat interface as it will directly affect how your customers are feeling about the chat, the agents, and their recommendations. You must work in visually branding your live chat interface to build trust and boost sales, as it will directly affect how your customers feel about your chat. This helps a lot in building trust with the customers and enhances online sales because live chat acts as an extension to your brand and nor your website alone. When the customer is comfortable, he will not get put off by your chat window popping up, instead, he will get inclined to trust you.
- Integrate Live chat with social media
Integrating live chat with your website is no big deal, you must think a bit more to increase your online sales. Social media is raging and has the power to make or break a band. Websites like Facebook, Twitter, Instagram, etc. have become a hub for new and existing customers and they have turned out to be goldmines in digital marketing. They help in capturing new customers and holding on to the existing ones, so it is better to reach the customers via these channels in an effective manner, to boost sales. Integrate the live chat support with social media to send out a solid message to the customer. Make sure there is consistency in the way social media sites interact with your customers and how you portray things in front of them.
- Identify the down points
Live chat support is not just a source of increasing sales, you must work on the live chat quality assurance techniques. They will teach you the pain points that you are not addressing to your customers. Look back to those lost sales and gain an insight into the loopholes of your live chat strategy. Encourage your customers to leave feedback so that apart from counting sales you can also evaluate losses. With this evaluation, you will gain an edge over your competitors and squeeze the most out of each conversation. Just recognizing what works is half the battle, it is crucial to know what’s not working as well, to increase sales.