Nine Ways to Increase Sales in Retail Store
Shoppers go to stores with a purchase intention, which is usually quite generic and it is during their visit to the store that their purchase decision can be most influenced by causing impulse purchases. When it comes to the display of products in the market, not only the rigid boxes with lids matter but also, there are many other factors that influence customers’ buying behavior.
Here are 9 tips to make the Shopper’s decision favor you by causing impulse sales and increasing the average ticket.
1. How To Get Around The Store
Usually, the visitors in the stores tend to go through it counterclockwise. So the space just to the right of the entrance is one of the most profitable for putting up additional exhibits. The layout of the aisles also plays a role, as stores no longer have long aisles full of products. Now the stores are modernized to have a little more intricate aisles so that more products can be seen and shoppers get lost in them.
However, not everyone follows this rule, there are retailers who prefer to have straight aisles, easy to navigate and a little shorter since with this people will go through more aisles thinking that they really did not see many.
2. The Size of The Shopping Carts
When a person sees an empty space, they feel the need to fill it. That is why providing large baskets or carts will increase the number of products that shoppers carry.
According to an experiment conducted, by doubling the size of their shopping carts, sales increased by 40%.
3. Put Basic Items In The Back Of The Store
Putting them all the way back will make visitors go through the entire store, they will be able to see more products and hopefully want to buy something that they had not contemplated. In supermarkets the basic items are bread, tortillas, meat, or rice; other examples are beer in liquor stores or printing paper in office stores.
4. Get The Attention Of Purchase Influencers
Those people who, although they are not the ones who pay for the products, are the ones who can influence the decisions of the brands that are bought. For example, couples who influence the fragrances used by the other person.
Children, mainly in cereals and some foods, are the best example of an influencer. It is for this reason that even if the product is not at the height of children, the exhibitions or promotions of certain products appeal to them.
5. The Arrangement Of Products On The Shelf
It is well known that the placement of products on the shelf is very crucial. The products displayed on a shelf must look like a gift to the customers that they are compelled to pick up. Gift boxes with Lids are always the best option to compel the customers. For example, products that are at eye level are usually the ones that give a greater profit margin, due to the ease in which people can take them.
6. The Transmitted Atmosphere
The feelings conveyed by the physical environment are one of the most important things in determining whether or not people will enter a place. Since it says a lot about the kind of store it is and about the products it sells. For example, a discount warehouse has austere facilities to demonstrate low prices. Unlike a department store that tends to display good lighting and little inventory to reflect exclusivity.
7. Stimuli Other Than Visual
Olfactory stimuli are a strong weapon to activate people’s shopping desires, such as the aroma of freshly baked bread in bakeries or butter in theaters. Another aspect to consider is the auditory stimulus since people act differently when listening to certain types of music or sounds. For example, slow music increases the time shoppers spend in the store or the sound of fries breaking in the fry aisle that awakens the craving for them.
8. Take Advantage Of The Local Area
Every square foot of your store has cost money and not all retailers have the budget to pay for more space. That is why you have to take advantage of each space that your premises have. Use the beams, walls, dead spaces, among others to place products. Also if the place is small, it will always be crowded with people and nothing draws a crowd like a crowd.
9. Implement Loyalty Programs
Loyalty programs are essential if you want to gather information about shoppers. Having these shopping habits goes beyond simply offering discounts to customers.
The idea with this is that you know which clients are the ones who leave a greater profit margin and offer them a spectacular service in particular. Like the retailer Supermarket, which realized that the people who brought the most profit bought between 10:00 am and 12:00 pm, so it began to open more custom rigid boxes with lids wholesale at this time, with the intention of making its best customers feel want to buy again.
The important thing here is to understand that with loyalty programs you get a lot of information, which by itself does not say anything. You have to focus on a variable, analyze it and invent how we will improve the shopping experience with it.
It should be noted that each store works differently and what works for some may not work for others. There are supermarkets that, depending on their target market or location, decide to use another way of doing things. It is best to experiment and stick with those things that work.
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