What is SEO
SEO is an online marketing tool and therefore does not have a clearly defined goal. You can use it as a tool in many different ways. Again, a few examples: Bringing traffic Reduce bounce rates Reduce customer support costs Improving brand visibility on the Internet SERM (Search Engine Reputation Management – Online Reputation Management) Increase conversion rate Increase profit … And many more SEO methods
The SEO method is any method that helps us improve visibility in search engines and helps the goals we have chosen for our tool –
SEO -. If I wanted to limit myself to search engines such as List and Google, these could be, for example, these metrics (the data is based on my experience and work for my clients with respect to the correlations in the Search Engine Ranking Factors study). Of course, this is a simplified representation of the most important factors out of the hundreds that exist. SEO evaluation metrics SEO evaluation metrics SEO methods therefore include everything that can improve the ranking by which search engines rank websites. At the same time, but it must not be PraSEO, ie fraudulent SEO techniques called SEO for SEO. Always follow these three recommendations: Don’t do anything you wouldn’t do on your site if there were no internet search engines. Don’t do anything that would bother you that your competition knows. Remember that you need to earn good SEO results. If we only translate this into search engine rankings, ask yourself, “Do we really deserve our website to be at the forefront of this keyword? Are we better than the competition? ”
Interesting SEO methods Therefore, if we know that the strength of our brand (brand) is important for SEO, then all methods that help improve our brand can be included in SEO (paradoxically often offline). TIP: Thoroughly get to know the product, services and target group of promoted products and services. (A scary case of not doing it.) Likewise, if we know that social signals have a really high correlation to ranking in the Google search engine, strengthening these social signals is an SEO method (another interesting experiment from Tasty Placement). Ie. activity in social media, including acquired links, because we know that links on social networks with the no-follow parameter also support indexing.
TIP: In your SEO strategy, connect to the marketing and PR strategy of the entire company. If we know that Google places great emphasis on user satisfaction, then the emphasis on web usability and consistent UX analysis and testing can also be an SEO method.
TIP: Test, measure and evaluate. If you’re not updating your site as measured, you don’t need to measure at all. Online marketing, inbound marketing and SEO If you’ve read this far, you probably know that the terminology in online marketing is a bit ambiguous. So what is the relationship between SEO, online marketing and inbound marketing? Online marketing includes all channels of online promotion. Inbound marketing all methods of promotion free of charge per click (although even in this the experts are ambiguous) – the basis is to find a relevant audience, attract, convert and then analyze.
SEO is the smallest subset, and although it focuses only on Internet search engines, its overlap is almost as large as in inbound marketing, because the ranking of a website is influenced by a large number of factors, especially off-page factors.